术语“聚合群体”的详细信息

英译术语:

corporate group

汉语语境:

生活形态的变迁与消费群体的演进，要求我们在细分化加剧的消费市场中精准锁定目标群体，在碎片化的信息环境中寻找同质化的消费者集合体，并通过契合完美的途径，实现品牌理念的诠释和传播。新兴社会化媒体的出现，使得这种过程成为可能。在这个有史以来距离消费者最近的沟通渠道中，我们可以以网络聚合群体最乐于接受的方式，悄然将其转化成为品牌拥趸，更可衍生出全新的营销通道。

英语语境:

The change of life form and the evolution of consumer groups require us to precisely find the target group in the segmented consumer market, to find homogeneous consumer aggregates in the fragmented information environment and to achieve the interpretation and dissemination of the brand concept through the perfect way.The emergence of social mediahas made this process possible. In this most popular communication channel among consumers, we can network corporate groups most willing to accept this way, quietly transforming them into brand fans, hence creating a new marketing channel.