术语“商标忠实性”的详细信息

英译术语:

loyalty of trademark

汉语语境:

互联网时代，企业之间的竞争由过去注重质量、技术、规模、资金逐渐转向提高服务质量、提升企业核心竞争力以及培养消费者商标忠实性等。在当今品牌决定命运的时代，我国企业需要利用互联网带来的便利进行品牌建设，培育强势品牌以提升我国企业参与国际竞争的能力。

英语语境:

In time of Internet, enterprises begin to shift their focus from quality, techniques, scope, and fund to service, core competitiveness, and customers'loyalty of trademark in competition. In the age where brand decides fate, Chinese enterprises need to make use of the convenience brought by Internet in name brand construction, create more name brands, and improve their competitiveness in global competition.