术语“商店信誉”的详细信息
| 数据项 Items | 术语信息 Info. |
|---|---|
| 汉语术语编号 Term No. | 19000334 |
| 所属学科 Subject | 心理学 Psychology |
| 汉语术语词性 POS | n. |
| 汉语术语分词 Segmentation | 商店/信誉/ |
| 汉语术语长度 Length | 2 |
| 关联术语表达 Association | 商店环境效应 商店气氛 |
| 搭配信息 Collocation | 商店信誉评价evaluation on shop reputation |
| 编纂人 Compiler | 孙佳慧 |
| 编纂日期 Date of Compilation | 2015-08-11 00:00:00 |
汉英语境1
英译术语:
shop reputation
汉语语境:
首先运用因子分析对变量进行了选取和归类，从中提取了7个影响消费者对于卖方信任的因素：个人信任倾向、过去交易经验、信任传递、卖家沟通性、商店信誉、第三方支付工具、网站声誉；然后运用回归分析从这7个影响因素中筛选出了4个有显著影响的因素：个人信任倾向、卖家沟通性、商店信誉、第三方支付工具。
英语语境:
Firstly, the variables are chosen and classified by means of factor analysis, and 7 factors influencing the trust on sellers by consumers are drawn: individual trust propensity, previous trade experience, trust-deliver, seller communicability, shop reputation, third-party payment instrument, and website reputation. Then, 4 outstanding factors are selected from the above 7 factors using regression analysis: individual trust propensity, seller communicability, shop reputation and third-party payment instrument.