术语“4V营销组合”的详细信息

英译术语:

4V Marketing theory

汉语语境:

国内的学者（吴金明等）综合性地提出了4V的营销哲学观。所谓“4V”是指差异化、功能化、附加价值、共鸣的营销组合理论。“4V”营销组合理念不仅是典型的系统和社会营销论，即它既兼顾社会和消费者的利益，又兼顾资本家、企业与员工的利益；更为重要的是，通过对“4V”营销的展开，可以培养和构建企业的核心竞争力。

英语语境:

Domestic scholars (such as Wu Jinming) puts forward 4V marketing philosophy. The “4V” refers to variation, versatility, value, vibration in the marketing mix theory. The “4V” marketing theory is not only a typical system and social marketing theory, that is, it can not only take the interests of the society and consumers into account, but also take the interests of the capitalists, enterprises and employees into account. More importantly, through the “4V” marketing, we can cultivate and build the core competitiveness of enterprises.