术语“AIDA模式”的详细信息
| 数据项 Items | 术语信息 Info. |
|---|---|
| 汉语术语编号 Term No. | 63000005 |
| 所属学科 Subject | 管理学 Management Studies |
| 汉语术语词性 POS | n. |
| 汉语术语分词 Segmentation | AIDA/模式/ |
| 汉语术语长度 Length | 2 |
| 关联术语表达 Association | AIDA教学模式AIDA teaching model |
| 搭配信息 Collocation | |
| 编纂人 Compiler | 孙佳慧 |
| 编纂日期 Date of Compilation | 2015-07-10 00:00:00 |
汉英语境1
英译术语:
AIDA model
汉语语境:
AIDA模式指一个成功的推销员必须把顾客的注意力吸引或转变到产品上，使顾客对推销人员所推销的产品产生兴趣，这样顾客欲望也就随之产生，尔后再促使采取购买行为，达成交易。广告是传统营销的重要手段，在网络营销中广告也发挥着重要的作用。目前网络广告具有三种形式，在网络广告形式的基础上把风摩广告界多年的AIDA模式与网络广告的特点相结合制定网络营销中企业所应当采取的广告策略。
英语语境:
AIDA model means that a successful salesman must put or change the customer's attention to the product so that customers have interest in the product and their desire is produced, and then the saleman will promote the purchase behavior to achieve the transaction. Ad is not only an important measure of traditional marketing, but also of online marketing. We introduce several forms of online ads and by coupling a model which has prevailed in ads market ─AIDA with the characters in online ads, it laborates some strategies which a company should use in their online marketing.