术语“比较营销”的详细信息
| 数据项 Items | 术语信息 Info. |
|---|---|
| 汉语术语编号 Term No. | 63000006 |
| 所属学科 Subject | 管理学 Management Studies |
| 汉语术语词性 POS | n. |
| 汉语术语分词 Segmentation | 比较/营销/ |
| 汉语术语长度 Length | 2 |
| 关联术语表达 Association | 国际营销International marketing 市场营销marketing |
| 搭配信息 Collocation | |
| 编纂人 Compiler | 孙天 |
| 编纂日期 Date of Compilation | 2016-07-02 00:00:00 |
汉英语境1
英译术语:
compara tive marketing
汉语语境:
从20世纪50年代以来，伴随经济 全球化的深入，国际营销成为全球企业的共同目标。人们通过多种多样的比较，不断从跨文化的市场开拓中吸取国际营销的新理论、新思维、新方法和新技能。不仅象包括中国在内的发展中国家的企业，需要从比较中借鉴西方发达国家企业国际营销的观念与策略，就是包括了美国、日本在内的发达国家企业，也在比较中学习发展中国家企业的国际营销思想与战略。由于存在着通过比较获取国际营销思想的客观需要，比较营销学的出现就成为了历史的必然了。
英语语境:
Since the 1950s, along with the deepening of economic globalization, the common goal of the international marketing has become a global enterprise. By a variety of comparing, people constantly get new theories, methods and skills from international market. As developing countries, including China, enterprises need to draw lessons from the international marketing concepts and strategies in developed countries, including the United States, Japan. To meet the objective demand of the international marketing, the appearance of comparative marketing is historically inevitable.