术语“避强定位”的详细信息

英译术语:

market positioning to avoid leading enterprises

汉语语境:

对于我国的中小民营企业而言，应当更加重视市场营销，尤其是在市场营销水平方面需要进一步提高。及早发现市场营销中存在的问题，并提出相应的对策建议，是有效提高市场营销水平的正确道路。我国中小民营企业面临的主要问题是市场营销观念落后、市场定位不清、促销方式落后等，相应的应对策略主要有：有效改变消费者的市场导向和社会导向观念、进一步细分市场、正确应用避强定位策略、确定广告诉求点、树立正确的推销理念等。

英语语境:

For small and medium-sized private enterprises in our country, they should pay more attention to marketing, especially in the area of marketing level which needs further improvement. They should find problems in marketing early and put forward the corresponding countermeasures. This is the way to improve the marketing level. The main problem of small and medium-sized private enterprises in our country is marketing concepts backwardness, unclear market positioning, backward promotions, etc. The corresponding countermeasures mainly include: effectively changing consumer concept for market and social orientation, further subdivided market, correct application to avoid strong positioning strategy, determining the advertising appeal point, setting up the correct concept of marketing, etc.