术语“垂直营销系统”的详细信息
| 数据项 Items | 术语信息 Info. |
|---|---|
| 汉语术语编号 Term No. | 63000025 |
| 所属学科 Subject | 管理学 Management Studies |
| 汉语术语词性 POS | n. |
| 汉语术语分词 Segmentation | 垂直/营销/系统/ |
| 汉语术语长度 Length | 3 |
| 关联术语表达 Association | 水平营销系统 垂直营销系统 |
| 搭配信息 Collocation | 管理式垂直营销系统administered vertical marketing system 合同式垂直营销系统contractual vertical marketing system |
| 编纂人 Compiler | 张小梅 |
| 编纂日期 Date of Compilation | 2016-06-07 00:00:00 |
汉英语境1
英译术语:
vertical marketing system
汉语语境:
营销渠道成员间低价恶性窜货是现代市场营销中经常见到的一种行为，这种行为对渠道成员和产品制造商的伤害极大。个人理性、知觉差异、信道不畅和惩治不严是引发营销渠道成员间低价恶性窜货行为的主要原因。建立制造商与渠道成员间长久合作的信念、制造商采取承诺行动和建立垂直营销系统是三种应对的建议。
英语语境:
Dumping beyond the mark is a common behavior which does great harm both to market channel members and producers. The main inducements of practice are individual logos, consciousness difference, blocked channel and weak penalty. Three countermeasures to reduce the practice are suggested: establishment of a long-term cooperation, producers'making promise and setting up a vertical marketing system.