术语“促销”的详细信息
| 数据项 Items | 术语信息 Info. |
|---|---|
| 汉语术语编号 Term No. | 63000026 |
| 所属学科 Subject | 管理学 Management Studies |
| 汉语术语词性 POS | n. |
| 汉语术语分词 Segmentation | 促销/ |
| 汉语术语长度 Length | 1 |
| 关联术语表达 Association | |
| 搭配信息 Collocation | 促销策略promotion policy 联合促销united promotion |
| 编纂人 Compiler | 李倩雯 |
| 编纂日期 Date of Compilation | 2016-05-25 00:00:00 |
汉英语境1
英译术语:
promotion
汉语语境:
影响农村寿险需求的主要因素有农民对寿险产品认知度、经济发展水平、自然条件、产品性价比和文化传统，应该选择以公共关系促销为主的促销策略、差异性的目标市场策略、针对农村市场需求特点的险种开发策略，让利于民的费率策略和个人代理与兼业代理相结合的间接营销渠道策略。
英语语境:
The main factors affecting life insurance demand in rural area are farmers'acknowledge of insurance products, economic development, natural environment, the ratio of function to price and cultural tradition. We should select promotion strategy focused on public relationship, aimed market strategy, price strategy sharing some profit with consumers and indirect marketing channel of personal agent combining with unit agent.