术语“促销组合”的详细信息

英译术语:

promotion-portfolios

汉语语境:

优化的价格策略、通路结构与关系建构策略、促销组合策略可以有效降低新产品入市过程中的市场摩擦，使其获得目标传媒使用者的全面接触、使用与认同，把传媒产品价值转化为传媒使用者价值，最终生成传媒成长得以实现的优势影响力资源。

英语语境:

Optional price policy, access structure and the policy for establishing relationship and promotion-portfolios policy can effectively make new products easily marketed so that they can win full contact with target media users, using and identification, converting the value of media product value into the one of media users and finally having the edge of influencing resources.

英译术语:

promotion mix

汉语语境:

营业推广与广告、人员推销和公共关系是促销组合策略的四大元素。在我国,随着商品经济的发展和成熟,企业在销售市场上的竞争日趋激烈,其中较为直接有效、使用频繁又较高的手段就是营业推广。在进行营业推广的过程中,许多企业虽然有明确的目标,但是使用的模式和手段却存在一些不妥,进而导致效果不理想甚至是事得其反。

英语语境:

Business extention together with advertisement, personal selling and public relations constitute promotion mix. In China, as the market economy constantly develops and matures and the competition is increasingly intensified, business extention is widely used as the most direct and efficient means. In the process many enterprises set clear objectives; however, thanks to improper method, they fail to a chieve what they expected.

英译术语:

sales promotion combination

汉语语境:

促销在企业的营销战略中占有重要地位,但企业在制定促销策略时,往往只是孤立的考虑单个促销活动,并且在选择促销目标群体时也常带有一定的盲目性。针对上述问题本文提出了基于RFM分析的促销组合策略优化模型,该模型综合考虑计划期内的多个待选促销方案,在满足相应约束的前提下,合理的进行促销活动和促销目标群体的选择,以保证促销组合的整体响应率和预期收益的最大化

英语语境:

Promotion plays an important role in marketing strategy.In the past,each promotion campaign was usually planned separately and the target customers are selected blindly.To solve the above problems,an optimization model for promotion mix strategy based on RFM analysis is presented in this paper,multiple promotion campaign candidates are evaluated as a whole to select optimal sales promotion combination and target customers.