术语“风险沟通”的详细信息

英译术语:

risk communication

汉语语境:

政府形象风险已成为评价政府的重要尺度，并在总体上呈现风险递增趋势。政府形象的风险源，在当前由公共安全、社会管理、公共服务、官员言行、传媒形象等载体展现，并各有特征。政府形象风险的机理呈现出风险交织与责任模糊、运营复杂与窗口效应、客观限制与主观误差的规律。政府形象的风险应对策略需展开风险识别和预警、风险应对、风险防范、风险所有权配置、形象标杆设置和风险沟通六项工作。

英语语境:

Government image has become an important dimension of government assessment, which is in a risk-increasing trend in general.Nowadays, risk sources of government image hide in different aspects and in distinct features, including the public safety, social administration, public services, official behavior and media image.The mechanism of the image of the government risk shows the risk of interleaving and responsibility, complex operation and fuzzy window effect, the objective limit and subjective error rule. The risk response strategy of the image of the government is required to carry out the risk identification and early-warning, risk response, risk prevention, risk allocation of ownership, benchmark image set and risk communication six work.