术语“服务营销”的详细信息
| 数据项 Items | 术语信息 Info. |
|---|---|
| 汉语术语编号 Term No. | 63000073 |
| 所属学科 Subject | 管理学 Management Studies |
| 汉语术语词性 POS | n./v. |
| 汉语术语分词 Segmentation | 服务/营销/ |
| 汉语术语长度 Length | 2 |
| 关联术语表达 Association | |
| 搭配信息 Collocation | 服务营销文化service and marketing culture 证券服务营销security service marketing |
| 编纂人 Compiler | 刘冰 |
| 编纂日期 Date of Compilation | 2016-02-05 00:00:00 |
汉英语境1
英译术语:
service marketing
汉语语境:
服务营销是企业为充分满足消费者需要在营销过程中所采取的一系列活动。服务作为一种营销方式，真正引起人们重视的是本世纪80年代后期。这时期，由于科学技术的进步和社会生产力的显著提高，消费者随着收入水平提高，他们的消费需求也逐渐发生变化。
英语语境:
Service marketing means that enterprises take a series of actions in order to meet the demands of consumers. As a type of marketing method, it won people's attention in the 1980s. In that period, due to the advancement of science and technology and the outstanding improvement of social productivity, the income of consumers rose up gradually. Their consumption needs also changed gradually.
汉英语境2
英译术语:
汉语语境:
英语语境: