术语“利基市场”的详细信息
| 数据项 Items | 术语信息 Info. |
|---|---|
| 汉语术语编号 Term No. | 63000132 |
| 所属学科 Subject | 管理学 Management Studies |
| 汉语术语词性 POS | n. |
| 汉语术语分词 Segmentation | 利基/市场/ |
| 汉语术语长度 Length | 2 |
| 关联术语表达 Association | |
| 搭配信息 Collocation | 利基市场战略niche market strategy |
| 编纂人 Compiler | 舒竹君 |
| 编纂日期 Date of Compilation | 2015-08-24 00:00:00 |
汉英语境1
英译术语:
niche market
汉语语境:
城市商业银行经过十几年的发展，已成为银行体系中一股不可忽视的力量。然而，和国有商业银行以及股份制商业银行相比，城市商业银行无论是在资产规模，还是技术、人才方面都有不小的差距。怎样在激烈的竞争环境中求得生存和发展，已然是城市商业银行面临的最严峻的现实。通过利基市场理论，能够分析城市商业银行如何根据自己的经营优势和特点，寻求有利于自身发展的经营战略。
英语语境:
After a decade of development, city commercial banks have become a force to be reckoned with in the banking system. However, compared to state-owned commercial banks and joint-stock commercial banks, city commercial banks have big gap in asset size, technology, human resources. How to survive and develop in the fierce competition has already become the most grim reality for city commercial banks. Niche market theory can help to explore how to seek their own development strategies for the city commercial banks according to advantages and characteristics of their business.