术语“连锁加盟”的详细信息

英译术语:

franchise chain

汉语语境:

连锁形式中，总部与加盟店之间维系关系的根本就是共享总部的核心能力，在连锁共享核心能力中的总部与加盟店之间的监督与被监督、竞争与合作的互动关系的好坏将会直接影响共享的成败，因此描述与研究这种关系对于连锁加盟的各方都有非常重要的意义。利用相关文献，建立混合战略博弈模型，对于这种竞争合作关系进行了深入研究，揭示了其中的一些规律，其结论对于连锁企业的经营有很重要的参考价值。

英语语境:

In the chain form, the essence of the relationship between headquarter and league members is sharing the headquarter core competence. And the interaction between headquarter and league members, namely, those supervizing and those being supervized, cooperation and competition will affect the success or failure of it. Therefore, describing and researching this relationship are very important. Relevant documents reveal some principles in it by setting up a mixed strategy game. The conclusions will have very important referent value.

英译术语:

franchising format

汉语语境:

结合目前台湾咖啡店加盟连锁处于快速发展的背景,从资源稀少理论与代理理论中推导出经营者选择加入连锁加盟系统的可能动机,并以高雄、台南的咖啡店经营者为研究对象进行实证研究。数据结果显示,商标品牌、管理支持、经营知识和降低风险为经营者选择加入连锁加盟系统的动机,过去拥有相同产业工作经验的经营者一般不会选择加盟经营,反之则相反。最后探讨了这些发现的意义与未来研究方向。

英语语境:

In the micro-profit society, applying franchise system has already become an important strategy for enterprises to pursue rapid growth. Based on resource scarcity and agency theories, the paper detrudes hypothesis and adopts simple random sampling method to questionnaire survey in Taiwan. Research results of the study reveal that brands, management supports, know-how and risk-decreasing are the motivations of operators to join in the franchise system. Further, the operators with past work experiences in the same industry will not choose to jion, and the opposite is on the contrary. Finally, the survey discusses the implications of these findings and future research directions.