术语“绿色营销”的详细信息

英译术语:

green marketing

汉语语境:

绿色营销是一种能辨识、预期及符合消费的社会需求，并且可带来利润及永续经营的管理过程。我国的粗放型经济增长方式已导致资源、能源的短缺和严重的环境污染，两型社会建设是解决这一问题并获得可持续发展的重要战略决策。两型社会建设也对现有的市场营销体系提出了新的挑战，构建包括政府、企业、社会公众的绿色营销体系势在必行。

英语语境:

Green marketing is a kind of social needs which can be identified, expected and are in line with consumption. It is also a management process which can bring profit and sustainable businesses. With the development of economy, the extensive growth model in our country has caused the lack of resource and energy and serious pollution. Building resource-efficient and environment-friendly type society is an important strategy to solve those problems and attain sustainable development, which put forward challenges to marketing system, and it must be imperative to construct green marketing system involving government, enterprises and the public.