术语“目标市场”的详细信息

英译术语:

target market

汉语语境:

企业的目标市场策略应慎重选择，一旦确定，应该有相对的稳定，不能朝令夕改。但灵活性也不容忽视，一定要密切注意市场需求的变化和竞争动态。国际化已经越来越成为现代零售业的重要问题和必然发展趋势。针对该问题，通过跨国零售业巨头们成功实施国际化的经验，可获得中国零售企业在走出国门实施国际化过程中，其在目标市场、经营业态、进入方式、经营规模的选择以及实施战略等方面应采取的策略。

英语语境:

Target market strategy of the enterprise should be carefully chosen. Once determined, it should be relatively stable and comply with the policy. But the flexibility should not be ignored, we must pay close attention to changes in market demand and competitive dynamics. Internationalization has become an increasingly important trend in the modern retail industry. Through some successful cases of retailer internationalization we can know the target market, storing style, entering style, managing scale and strategies during Chinese retailer internationalization period.