术语“渠道扁平化”的详细信息

英译术语:

channel flattening

汉语语境:

渠道扁平化是以企业的利润最大化为目标，依据企业自身的条件，利用现代化的管理方法与高科技技术，最大限度地使生产者直接把商品出售（传递）给最终消费者以减少销售层级的分销渠道。顾客价值最大化是当前企业整个营销渠道的最终目标，而渠道扁平化，组建以利润为中心的销售分公司，销售分公司由销售型向经营型转变，及站在供应链角度优化价值链是达到此目标的有效方式。

英语语境:

Channel flattening, with maximizing the interest of the enterprise as its goal and the conditions of the enterprise itself as its base, uses modern management methods and technology to reduce sales levels of distribution channels as much as possible so that the producer could sell (transfer) the product to the final consumers directly. Maximizing customers'value is the ultimate goal of the marketing channel. The effective ways to achieve this goal arechannel flattening, establishing profit-oriented sales branches, sales branches changing from sale-based to operate-based and optimizing value chain in the perspective of supply chain.