术语“全过程商品管理”的详细信息

英译术语:

merchandising management

汉语语境:

全过程商品管理是欧美零售企业日常的核心经营活动。它是指一个零售商从分析顾客的需求入手，对商品组合、定价方法、促销活动，以及资金使用、库存商品和其它经营性指标做出全面的分析和计划，通过高效的运营系统，保证在最佳的时间、将最合适的数量、按正确的价格向顾客提供商品，同时达到既定的经济效益指标。全过程商品管理，从商品组合设计开始，就紧紧围绕目标顾客的核心需求，设计零售店铺要为顾客解决什么样的问题，在他们的生活中起什么样的作用，对他们有什么样的价值。

英语语境:

Merchandising management is the core daily business activities of European and American retail enterprises. It refers to the fact that a retailer starts from analysing the customers'demands in order to analyse comprehensively and make a plan for the combination of commodities, pricing method, promoting activities as well as fund utilizing, commodities stocking and other operational indicators and provides the customers with the commodities at the best time, in the most appropriate quantity and at the right price and achieve the established economic indicators at the same time through the efficient operation system. From the beginning of the design of combined commodities, based on the core needs of the target customers, merchandising management is carried out to deal with these problems: what problems will the retail stores solve for the customers; what roles do the retail stores play in their customers'life; how they benefit their customers.