术语“全球营销”的详细信息
| 数据项 Items | 术语信息 Info. |
|---|---|
| 汉语术语编号 Term No. | 63000171 |
| 所属学科 Subject | 管理学 Management Studies |
| 汉语术语词性 POS | n./v. |
| 汉语术语分词 Segmentation | 全球/营销/ |
| 汉语术语长度 Length | 2 |
| 关联术语表达 Association | |
| 搭配信息 Collocation | 全球营销战略global marketing strategy 全球营销体系global marketing system |
| 编纂人 Compiler | 任莅熠 |
| 编纂日期 Date of Compilation | 2016-05-06 00:00:00 |
汉英语境1
英译术语:
global marketing
汉语语境:
全球营销指企业通过全球性布局与协调，使其在世界各地的营销活动一体化，以便获取全球性竞争优势。全球营销有三个重要特征：全球运作、全球协调和全球竞争。因此，开展全球营销的企业在评估市场机会和制定营销战略时，不能以国界为限，而应该放眼于全球。
英语语境:
Global marketing is that the enterprise makes its marketing activities integrated around the world through the global layout and coordination in order to obtain global competitive advantages. Global marketing has three important characteristics, that is, global operation, global coordination and global competition. Therefore, when the enterprise carrying out the global marketing evaluates the market opportunities and makes marketing strategy, they shouldn't be limited to national boundaries.