术语“商品生命周期”的详细信息
| 数据项 Items | 术语信息 Info. |
|---|---|
| 汉语术语编号 Term No. | 63000200 |
| 所属学科 Subject | 管理学 Management Studies |
| 汉语术语词性 POS | n. |
| 汉语术语分词 Segmentation | 商品/生命/周期/ |
| 汉语术语长度 Length | 3 |
| 关联术语表达 Association | 产品生命周期 |
| 搭配信息 Collocation | 商品生命周期理论product life cycle theory |
| 编纂人 Compiler | 欧阳冠洁 |
| 编纂日期 Date of Compilation | 2015-08-21 00:00:00 |
汉英语境1
英译术语:
life-cycle of commodity
汉语语境:
商品生命周期是商品在市场上的销售历程和持续时间，即商品在市场上经历试销、增销、饱和、减销直至退出市场的全部地程。随着经济全球化，高新技术的日新月异，商品的生命周期越来越短，市场竞争日趋激烈。新经济的出现使得企业市场营销的观念发生根本性的转变，市场营销活动逐步转变为由4CS替代4PS，以赢得顾客信赖为目标，这就迫使企业要适应市场的变化，不断转变和树立一些营销新观念和新方法，以取得市场竞争的主动权。
英语语境:
The life-cycle of commodity is a period of time during which the commodities go through the trial sale, upselling, saturation, cutting selling and finally being weeded out from the market, namely the sales history and duration of the commodity in the market. With the globalization of the economy, and the development of high technology, the life-cycle of commodity is becoming shorter and shorter and the market competition is becoming more and more heated. The appearance of the new economy changed the marketing strategies of the enterprise thoroughly from 4PS to 4CS in order to get the customers'trust. It forced the enterprises to adapt to the market change and establish some new marketing concepts and methods to earn the initiative in market competition.