术语“体育营销”的详细信息

英译术语:

sport marketing

汉语语境:

做企业的人应当知道，我们的品牌主要是为顾客做的，用品牌去争取顾客、维系顾客。赞助是开展体育营销的首要因素，但仅有赞助是不够的，在取得与运动项目或组织建立联系后，我们不仅要从营销传播技术的角度去营造品牌，从企业发展的角度去管理品牌，更重要的是能否做到从全新的品牌视角进行品牌价值的营造、管理。实际上，品牌营造、管理已经成为一项战略性管理主题，是否有能力创造品牌价值并使其保值、增值日益成为企业成败的关键。

英语语境:

Those who start businesses should know that our brands are mainly made for customers, and that is we use brands to attract and keep in touch with customers. Sponsorship is a major factor for sport marketing, but with that is not enough. After establishing relations with sport events or organizations, we not only need to build brands from the angle of marketing communications technology and manage brands from the development of enterprises, the more important is whether we can build and manage the brand value from an entirely new brand view. In fact, building and managing brands has become a strategical management topic. Whether having the ability to build, hold and increase brand value is increasingly important to the success of enterprises.