术语“通行定价策略”的详细信息
| 数据项 Items | 术语信息 Info. |
|---|---|
| 汉语术语编号 Term No. | 63000230 |
| 所属学科 Subject | 管理学 Management Studies |
| 汉语术语词性 POS | n. |
| 汉语术语分词 Segmentation | 通行/定价/策略/ |
| 汉语术语长度 Length | 3 |
| 关联术语表达 Association | 竞争对手驱动定价策略 主动竞争定价法 通行价格定价法 随行就市定价法 流行水准定价法 |
| 搭配信息 Collocation | 通行定价策略优点advantages of competitor-oriented pricing strategy |
| 编纂人 Compiler | 李慧君 |
| 编纂日期 Date of Compilation | 2016-05-09 00:00:00 |
汉英语境1
英译术语:
competitor-oriented pricing strategy
汉语语境:
通行定价策略是指企业采取与市场同类商品相同价格的产品定价策略，属于基于竞争的定价法，即企业的价格主要基于竞争者的价格，很少注意自己的成本和需求。通行定价策略是一种被动的定价策略。广大中小企业一般愿意采取这种策略，争取和同行业伙伴和平共处，减少风险，以便用更多的精力来改进商品质量，提高服务水平。
英语语境:
Competitor-oriented pricing strategy is to show that the enterprise take the product pricing strategy that is the same as the similar commodity market price and belongs to the pricing method based on competition. That is the enterprise's price is based largely on competitors'price rather than its own cost and demand. Competitor-oriented pricing strategy is a passive pricing strategy. Many small and medium-sized enterprises are willing to adopt this strategy to get along well with their counterparts and reduce risks, thus sparing more effort to improve quality of their commodities and raising standards of service.