术语“推销障碍”的详细信息

英译术语:

promotion barrier

汉语语境:

推销障碍是推销人员在推销过程中遇到的顾客的反对意见。根本上是顾客需要的无限性与支付能力的有限性这一对长期困扰顾客购买的矛盾引起的；从认识论角度：顾客对你的产品从知道到认购得有一个过程；顾客购买一件产品实际上意味着他部分生活习惯将发生变化，这要有一个改变的过程。正确对待与妥善处理顾客异议是推销人员的基本功，推销人员应正视并尊重顾客异议，做到耐心倾听找对策，巧妙解答除异议，为推销工作扫清障碍。

英语语境:

Promotion barrier is customers'objections encountered by sales people in the process of pushing the sale. Fundamentally it is caused by the contradiction of unlimitedness of customers'need and limitedness of paying capacity. From the point of epistemology, it is a process from knowing to buying your products. Buying a product means that this customer's partial life habits will change, which needs a process of change. Treating and handling customers'objections correctly is the basic skill for sales people. Sales people should face up to and respect customers'objections, listening patiently to find countermeasures and answering wisely to remove dissent, thus clearing the way to promotion.