术语“微笑曲线”的详细信息

英译术语:

smile curve

汉语语境:

创意的产生从一开始就富有经济学的内涵，创意产业与其它产业之间存在很大的关联性。在创意产业价值实现过程中，创意并不是以一种实物形态投入，而是通过将创意这一基本元素渗透到传统产业具体的实践环节中实现经济效益。根据微笑曲线分析，通过产业创意化可以提升整个产业结构的优化升级。

英语语境:

Creativity contains economic connotation from the outset, and there is a big correlation between creative industry and other industries. Creativity is not invested as a physical form but through infiltrating it into the practice part of the traditional industries as a basic element to achieve economic efficiency in the value implementation process of the creative industry. Creative industry can enhance optimization and upgrading of the whole industrial structure according to the smile curve.

英译术语:

smiling curve

汉语语境:

在全球经济一体化的背景下，从全球学习的内向视角入手，探索中国企业全球学习的国内攻略模式，分析OEM中的互动型学习与知识吸收；在剖析微笑曲线的基础上设计我国企业从OEM到ODM的学习链接，进而制定国内企业从ODM跃升OBM的学习步骤与策略，提出产业升级的战略构想。

英语语境:

Under the background of global economic integration, it begins with the introversive-perspective of global learning, explores the domestic offensive strategy mode of Chinese enterprises global learning, analyzes the interactive learning and knowledge absorption in OEM, and then on the basis of analyzing the smiling curve, designs the learning interlinkage of Chinese enterprises from OEM to ODM. Furthermore, it establishes the learning steps and tactics of domestic enterprises jumping from ODM to OBM, and puts forward strategic conception for upgrading industries.