术语“卫星营销战略”的详细信息
| 数据项 Items | 术语信息 Info. |
|---|---|
| 汉语术语编号 Term No. | 63000284 |
| 所属学科 Subject | 管理学 Management Studies |
| 汉语术语词性 POS | n. |
| 汉语术语分词 Segmentation | 卫星/营销/战略/ |
| 汉语术语长度 Length | 3 |
| 关联术语表达 Association | 卫星战略营销 |
| 搭配信息 Collocation | 卫星营销战略应用application of satellite marketing strategy |
| 编纂人 Compiler | 倪礼环 |
| 编纂日期 Date of Compilation | 2016-05-04 00:00:00 |
汉英语境1
英译术语:
satellite marketing strategy
汉语语境:
中国中小体育用品企业是我国体育产业发展的主力军，在激烈的市场竞争中，应制定切实可行的市场营销策略，可以采用的策略主要有:“缝隙营销”策略、“聚焦营销”策略、“卫星营销”战略、“寄生营销”策略、“共生营销”策略、“虚拟营销”策略。许多大型企业有着产品品牌优势和市场地位优势，它们是市场上光芒四射的“恒星”，中小企业在势力比较弱小时可以为它们服务来争取发展的机会。
英语语境:
As the mainstay of the sports industry development, the small and medium-sized sports ware enterprises in China should draft feasible marketing strategies in the fierce competition. Such strategies include crevice marketing strategy, focus marketing strategy, satellite marketing strategy, parasitism marketing strategy, paragenesis marketing strategy and virtue marketing strategy. Many large enterprises have advantages of brand and marketing status and they are shiny “fixed star“ in the market. Small and medium-sized enterprises can service them to seek opportunities for development when not having strong power.