术语“许可营销”的详细信息
| 数据项 Items | 术语信息 Info. |
|---|---|
| 汉语术语编号 Term No. | 63000310 |
| 所属学科 Subject | 管理学 Management Studies |
| 汉语术语词性 POS | n. |
| 汉语术语分词 Segmentation | 许可/营销/ |
| 汉语术语长度 Length | 2 |
| 关联术语表达 Association | |
| 搭配信息 Collocation | 许可营销模式the mode of licensed business operating |
| 编纂人 Compiler | 马媛玥 |
| 编纂日期 Date of Compilation | 2015-07-14 00:00:00 |
汉英语境1
英译术语:
licensed business operating
汉语语境:
许可营销的原理其实很简单，也就是企业在推广其产品或服务的时候，事先征得顾客的许可。得到潜在顾客许可之后，通过电子邮箱的方式向顾客发送产品或服务信息，因此，许可营销也就是许可电子邮箱营销。许可营销的主要方法是通过邮寄、报纸或其他电子印刷品将有价值的信息通过一定数量的商业广告提供给使用者。
英语语境:
The principle of licensed business operating is very simple, which is that companies get the license of customer in advance when promoting their products or services. After gaining the permission of potential customer, the companies will send the product or service information to customers via the way of e-mail. Therefore, licensed business operating is email-permission business operating. The main method of licensed business operating is providing valuable information with a certain number of commercial advertisements to the users through mailing lists, newsletters and other forms of electronic publications.