术语“整合营销”的详细信息
| 数据项 Items | 术语信息 Info. |
|---|---|
| 汉语术语编号 Term No. | 63000332 |
| 所属学科 Subject | 管理学 Management Studies |
| 汉语术语词性 POS | n. |
| 汉语术语分词 Segmentation | 整合/营销/ |
| 汉语术语长度 Length | 2 |
| 关联术语表达 Association | |
| 搭配信息 Collocation | 整合营销传播integrated marketing communication 整合营销方案integrated marketing project |
| 编纂人 Compiler | 王英豪 |
| 编纂日期 Date of Compilation | 2016-04-03 00:00:00 |
汉英语境1
英译术语:
integrated marketing
汉语语境:
基于区域品牌定位的特殊性，运用空间、产业、品类定位方法来分析滨海新区品牌的有效定位，我们运用系统分析的方法对滨海新区品类品牌体系的建立进行了探讨。结合滨海新区的功能定位，提出全面打造滨海新区“名牌“的策略，运用形象识别理论以及整合营销传播原理对滨海新区品牌塑造与传播提出了相应的建议与对策。
英语语境:
Based on the particularities of regional brand positioning, the method of space positioning, industry positioning, category positioning (SIC) was employed to analyze the efficiency of Binhai New Area's brand positioning and systematic analysis method was applied to probing into the construction of categorg system for Binhai New Area brands, considering its functional position and utilizing the theory of image identity and the principle of integrated marketing communitcation.