术语“保险市场”的详细信息
| 数据项 Items | 术语信息 Info. |
|---|---|
| 汉语术语编号 Term No. | 79000013 |
| 所属学科 Subject | 经济学 Economics |
| 汉语术语词性 POS | n. |
| 汉语术语分词 Segmentation | 保险/市场/ |
| 汉语术语长度 Length | 2 |
| 关联术语表达 Association | |
| 搭配信息 Collocation | 商业保险市场commercial insurance market 责任保险市场liability insurance market |
| 编纂人 Compiler | 周雪烨 |
| 编纂日期 Date of Compilation | 2016-04-27 00:00:00 |
汉英语境1
英译术语:
insurance market
汉语语境:
随着中国保险市场的逐步开放，中资保险企业将面临更大的竞争压力。为了取得企业的生存和长期可持续发展能力，中资保险企业应注重市场营销工作的开展，通过详细分析企业外部环境中存在的机会和威胁以及企业内部所具有的优势和劣势，制订出合理的产品、价格、分销渠道和促销等方面的组合策略，以便更好地满足消费者的需求。
英语语境:
With the gradual opening of Chinese insurance market, Chinese insurance enterprises are facing increasingly fierce competitive pressure. In order to survive and have a sustainable development in the long term, they should attach great importance to their marketing, and make suitable strategies in product, price, physical distribution and promotion on the basis of SWOT (strength, weakness, opportunity, threat) analysis, so that they can satisfy consumers'demands in a better way.