术语“公平”的详细信息

英译术语:

fair

汉语语境:

首先，批发价与零售商的公平偏好强度系数和公平偏好比例系数均呈负相关；其次，当供应商或零售商的服务对需求的促进作用较高时，或者服务效率较高时，公平偏好的零售商愿意降低零售价，顾客能够获得更高的福利；再次，公平偏好将影响到零售商的竞争战略和顾客定位；最后，零售商的公平偏好确定无疑会损伤生产商的利润，而对自身来说，在“效用“和“实际利润“两方面均有利。

英语语境:

First, wholesaling price correlates positively with both fair preference degree and fair profit ratio of retailers. Second, when the manufacturer's or the retailer's service can stimulate demand, or increase service efficiency, fair preference makes the retailers lower the price, and hence customers can get more benefits. Third, the fair preference will exert significant impact on the customer positioning and competition strategy of retailers. Finally, the fair preference of the retailers will benefit them in both utility and profit but damage the manufacturer's profit.