术语“零售价格”的详细信息

英译术语:

retail price

汉语语境:

无论制造商和零售商哪一方在渠道中处于领导地位，都会导致零售价格水平的提高，在渠道中处于领导地位的一方能从渠道中获得更多的利益。零售商品牌差异程度增大，会导致零售价格的上升和零售商利润上升，而制造商利润会下降；随着零售成本差异的增大，制造商利润上升，成本优势零售商的利润上升，而成本劣势零售商的利润会下降，除了制造商斯塔克尔伯格权利结构下的成本劣势零售商的零售价格会上升之外，其他任何权利结构下的零售价格都会下降。

英语语境:

Whichever the manufacturer or retailer is the leader in the channel, it will result in the increase of retail price, and the leader in channel will get more profits from the channel than the follower. The more differentiated the retailer brands are, the higher the retail prices and the profits of retailer are, and the lower the profits of manufacturer are. The more differentiated the retail cost is, the higher the profits of manufacturer are, the higher the profits of retailer with cost advantage are, and the lower the profits of retailer with cost disadvantage are. Except that the retail price of the retailer with cost disadvantage under manufacturer Stackelberg power structure will increase, the retail price under all other power structures will be lower.