术语“社会营销”的详细信息
| 数据项 Items | 术语信息 Info. |
|---|---|
| 汉语术语编号 Term No. | 79000492 |
| 所属学科 Subject | 经济学 Economics |
| 汉语术语词性 POS | n. |
| 汉语术语分词 Segmentation | 社会/营销/ |
| 汉语术语长度 Length | 2 |
| 关联术语表达 Association | |
| 搭配信息 Collocation | 社会营销观念social marketing concept 公司社会营销corporate social marketing 社会营销模式social marketing model 社会营销理论social marketing theory |
| 编纂人 Compiler | 周恩培 |
| 编纂日期 Date of Compilation | 2016-02-16 00:00:00 |
汉英语境1
英译术语:
social marketing
汉语语境:
社会营销观念要求企业正确处理消费者欲望、企业利润和社会整体利益之间的矛盾，统筹兼顾，求得三者之间的平衡与协调。绿色壁垒措施的实施，带来了诸如生态环境的改善，人类健康的促进，社会资源的有效配置，假冒伪劣绿色产品的减少和企业国际竞争力的增强等效应。从社会营销观念的角度来看，绿色壁垒具有合理性。面对绿色壁垒，企业应在树立社会营销观念，开发绿色产品，积极申请ISO14000和绿色标志认证等方面下功夫。
英语语境:
To keep balance in perfect harmony among consumer's needs, enterprise's profits and social whole interests, the social marketing concept requires proper way of managing the conflict among them when making overall plans and taking all factors into consideration. Benefits were brought into our daily life because of the green barrier policy, such as the improvement of ecological environment and public health, effective distribution of social resources, reduction of fake and forged green products as well as the enhancement of enterprise international competitiveness. From the perspective of social marketing, green barrier has its rationality. Enterprises, when facing the green barrier, should try their best to establish the awareness of social marketing, develop green products, and actively apply for ISO1400 and green sign authentication.