术语“共生”的详细信息

英译术语:

symbiosis

汉语语境:

MTV文化是影像时代媒介文化现象中的典型个案。摇滚是西方MTV的传播主流。摇滚的形象特质、歌迷市场和精神态度深刻启示并初步奠定了MTV的影像叙事特点，MTV又以其艺术形式的相对独立与偶像制造能力极大扩展了摇滚的影响辐射面。在二者邂逅、共生与回归的并行历程中，充满了历史的必然。

英语语境:

The MTV culture is a typical individual case of the medium culture in the image ages. The mainstream of the western MTV is the rock and roll. The image characteristic, fan market and the spirit attitude of the rock and roll enlighten and form recounting characteristics of MTV primarily. MTV expands the rock and roll's influence with the comparative independence of the art form and the idol. There is the historical inevitability in the process of their encounter, symbiosis and return.

英译术语:

intergrowth

汉语语境:

跨国公司的全球营销是以全球观为导向的整体营销。它通过建立竞争对手之间的战略联盟体,从竞争营销走向共生营销,从“全球扩张”到“全球学习”的营销,包括出口营销、国际营销、多国营销、全球营销、全球网络化营销等形态。

英语语境:

The global marketing of transnational corporations is the overall marketing guided by the global concept. By establishing strategic alliances with competitive rivals, it has become the kind of marketing from competition to intergrowth and from "global expansion" to "global study", including export marketing, international marketing, multinational marketing, global marketing and the marketing of global network.

英译术语:

mutualism

汉语语境:

21世纪的市场竞争是供应链与供应链之间的竞争。顾客是供应链的重要一员,从共生理论的视角,实施关系营销的企业旨在与顾客构建一种建立在供需基础上的相互依存、相互作用的和谐共生关系,它更强调“互补性“、“协同性“、“增值性“和“共赢性“。连续互惠共生模式是基于关系营销的企业与顾客共生目标模式,是关系营销的关系取向。

英语语境:

The market competition for 21st century is the competition of supply chain and supply chain.From the symbiosis theory angle,the business enterprise which implements relationship marketing aims at setting up a kind of harmonious symbiosis relation with customer.The continuous and mutualism mode is a symbiosis target mode of enterprise and customer, and is a relation target based on the relationship marketing.