术语“消费心理”的详细信息

英译术语:

consumer psychology

汉语语境:

消费不仅是一种经济行为，它还具有伦理意义。消费活动与社会道德状况密切相关。具体来说，消费心理总是一定的人生观、价值观和幸福观的体现；消费行为总是对社会产生一定的道德后果；消费方式总是影响着一定阶级或时代的道德风尚。

英语语境:

Consumption is not merely an economic behaviour, it also has ethical connotations. Consumption activities closely relate to the state of social ethic. Specifically, consumer psychology is the demonstration of consumers'outlook on life, value and happiness; consumer behaviour always leads to some moral consequences for the society; consumption pattern exercises some influence upon the morality of certain classes or times.

英译术语:

consumption psychology

汉语语境:

消费心理与行为,作为对于社会生活状况的一种认识、情感和意向,在定程度上既是社会发展的风向标,也是时代精神的晴雨表。

英语语境:

Serving as a cognition, emotion and intention of social living condition, consumption psychology and behavior is showing the spirits of age as well as trend of social development.

英译术语:

consumption mind

汉语语境:

学术界对大学生消费行为的研究视角主要有两个，即基于消费心理和基于特定代表性产品。结合消费心理和产品要素两个层面,一项规范的实证研究从手段-目的链这一全新研究视角出发,考察了中国大学生的消费聚群特征。

英语语境:

In the academic circles, there are mainly two angles in the research of college students consumption acts. They are the angles stemming from the consumption mind and that based on particular representative products. A normal positivistic study is done to examine the features of consumer groups among Chinese college students from a brand-new perspective of the means-purpose chain after combining the consumption mind with product elements.