术语“口语传统”的详细信息

英译术语:

oral tradition

汉语语境:

虚拟教堂及其传播现象提供了一个解读詹姆斯· 凯瑞传播的“仪式观” 的独特视角，并有助于在互联网文明的背景下重新审视“仪式观” 所揭示的人类传播的起源与本质。“ 仪式观” 历久弥新的思想内涵，通过虚拟教堂在以下三个方面得到新的阐释与拓展：恢复与坚持传播的口语传统；既为传播“ 建立表征” 又为传播“ 提供表征”；对于传播的境界来说—“分享” 高于“ 控制”。

英语语境:

Cyberchurch with its communication phenomenon provides a special perspective to review James Carey's ritual view of communication. Under the background of Internet civilization, it is also helpful to review the source and nature of human communication revealed by the ritual view. The changing connotation of the ritual view is interpreted and developed through cyberchurch at three aspects: keeping and restoring the oral tradition, not only constructing but also supplying representation for communication, and showing the realm of communication: sharing beyond controlling.