术语“草根传播”的详细信息
| 数据项 Items | 术语信息 Info. |
|---|---|
| 汉语术语编号 Term No. | 86000051 |
| 所属学科 Subject | 新闻传播学 Journalism & Communication |
| 汉语术语词性 POS | n. |
| 汉语术语分词 Segmentation | 草根/传播/ |
| 汉语术语长度 Length | 2 |
| 关联术语表达 Association | 受众，草根 |
| 搭配信息 Collocation | |
| 编纂人 Compiler | 沈琮育 |
| 编纂日期 Date of Compilation | 2015-07-01 00:00:00 |
汉英语境1
英译术语:
grassroots communication
汉语语境:
草根传播指互动的、体验式的传播。在经历20世纪末期互联网的发展、媒体的变迁后，传统的自上而下、单向的传播方式也发生了巨大的变化。在这个过程中，在传统传播中作为“受众”的草根阶层，越来越成为现代传播的主角。草根传播的标志性作品是博客、播客等。
英语语境:
Grassroots communication means interactive and experiential communication. With the development of Internet and changes of media in the late 20th century, traditional one-directional communication, which was also a bottom-to-top mode, has witnessed tremendous changes. More and more grassroots, who used to be the "audience" of traditional communication, become the "transmitter" themselves. And the symbol of their communication products are blogs and podcasts.