术语“插播”的详细信息
| 数据项 Items | 术语信息 Info. |
|---|---|
| 汉语术语编号 Term No. | 86000052 |
| 所属学科 Subject | 新闻传播学 Journalism & Communication |
| 汉语术语词性 POS | n./v. |
| 汉语术语分词 Segmentation | 插/播/ |
| 汉语术语长度 Length | 2 |
| 关联术语表达 Association | |
| 搭配信息 Collocation | 广告插播commercial advertising during or before or after the transmission of the program |
| 编纂人 Compiler | 马媛玥 |
| 编纂日期 Date of Compilation | 2015-07-15 00:00:00 |
汉英语境1
英译术语:
insert broadcasting
汉语语境:
针对我国情景剧盈利模式单一的问题，我们新的盈利模式进行了探讨，认为除在电视中插播广告、销售剧本、剧集和衍生品外，还应通过广告形式的多样化、营销手段的多样化、和投放媒体多样化来拓宽情景剧的盈利渠道。比如做植入式软广告，建立观众俱乐部，与分众媒体、流媒体、网络媒体合作盈利等。
英语语境:
We make a study of the new earning modes of scene play so as to solve the problem that the channel of making profit of scene play is too narrow in China. The ways of earnings could be widen by diversifying advertising forms, marketing approaches and media arrangements in addition to inserting commercial broadcasting, selling plays, selling play script and derivations. For example, it can be done by transplanting soft advertising, building up audience clubs and cooperating with divided media.