术语“传媒集团”的详细信息
| 数据项 Items | 术语信息 Info. |
|---|---|
| 汉语术语编号 Term No. | 86000065 |
| 所属学科 Subject | 新闻传播学 Journalism & Communication |
| 汉语术语词性 POS | n. |
| 汉语术语分词 Segmentation | 传媒/集团/ |
| 汉语术语长度 Length | 2 |
| 关联术语表达 Association | 集团客户conglomerate enterprise 混合一体化conglomerate integration |
| 搭配信息 Collocation | 传媒集团化Media Collectivization 跨国传媒集团Transnational media groups |
| 编纂人 Compiler | 雷勤丽 |
| 编纂日期 Date of Compilation | 2016-04-14 00:00:00 |
汉英语境1
英译术语:
media groups
汉语语境:
近几年来，随着以互联网为代表的新媒体迅速崛起与媒介竞争的加剧，美国报刊业受到巨大冲击，呈不断衰落之势，众多著名的传媒集团营业额与广告额大幅衰减，传媒业之中的公司并购、重组、破产情况加剧，由此深刻改变了期刊传播的形态和传播格局，预示着传媒生态的未来发展。
英语语境:
In recent years, with the Internet as a representative of the rapid rise of the new media and the increased media competition, America's periodical industry has suffered tremendously. Many famous media groups'advertising and turnover are declining, and the media industry came through mergers and acquisitions, restructuring, bankruptcies, thus profoundly changes the periodical communication patterns and the future of media ecology.
汉英语境2
英译术语:
conglomerate
汉语语境:
产业集群不仅仅是众多相关企业在地理上的集聚，品牌集聚的现象也十分突出。一般来说，经过一段时间的演化，品牌由个体到群落会逐渐形成一个复杂的品牌系统。由于品牌具有类生物学特性，因此我们可以借助生态学理论来研究产业集群中的品牌系统，进而关注产业集群的品牌生态健康问题。
英语语境:
Industrial cluster is not only that conglomerate of many related enterprises geographically, and the phenomenon of brand conglomerating is also prominent. In general, evolving over a period of time, brands of the industrial cluster would gradually build a complicated brand system from individual to community. Because brand has the analogous biological character, we may study the brand system of industrial cluster by dint of ecological theory, and further, pay attention to the problem of health of brand ecology.