术语“非群体化传播工具”的详细信息
| 数据项 Items | 术语信息 Info. |
|---|---|
| 汉语术语编号 Term No. | 86000136 |
| 所属学科 Subject | 新闻传播学 Journalism & Communication |
| 汉语术语词性 POS | n. |
| 汉语术语分词 Segmentation | 非/群体化/传播/工具/ |
| 汉语术语长度 Length | 4 |
| 关联术语表达 Association | |
| 搭配信息 Collocation | |
| 编纂人 Compiler | 卢诵典 |
| 编纂日期 Date of Compilation | 2015-08-11 00:00:00 |
汉英语境1
英译术语:
de-massified media
汉语语境:
20世纪70年代，未来学家阿尔文托夫勒在其著作《第三次浪潮》中谈到了“非群体化传播工具”。他当时描述的“非群体化传播工具”的特征是：“它们把电视观众分散为很多小部分，每分散一次都增加了文化的多样性，同时又大大削弱了至今仍然完全统治着我们形象的新闻广播宣传网的力量……”
英语语境:
In 1970s, Alvin Toffler the famous futurist mentioned in his book The Third Wave the so-called "de-massified media". According to him, the de-massified media is distinguished from other types of media in that "they disperse TV audiences into many small groups; each time of dispersion enhances cultural diversity and greatly weakens the power of the broadcast propaganda network that still completely dominates our images..."