术语“广告费”的详细信息
| 数据项 Items | 术语信息 Info. |
|---|---|
| 汉语术语编号 Term No. | 86000184 |
| 所属学科 Subject | 新闻传播学 Journalism & Communication |
| 汉语术语词性 POS | n. |
| 汉语术语分词 Segmentation | 广告费/ |
| 汉语术语长度 Length | 1 |
| 关联术语表达 Association | 广告设计费 广告制作费 广告媒体费 |
| 搭配信息 Collocation | 直接广告费direct card rate 间接广告费indirect card rate 固定广告费fixed card rate |
| 编纂人 Compiler | 秦佳琪 |
| 编纂日期 Date of Compilation | 2016-07-20 00:00:00 |
汉英语境1
英译术语:
card rate
汉语语境:
无论是在单平台接入还是在多平台接入的双边市场结构下，电视媒体双边价格竞争的均衡结果均为对称性的均衡价格，即两个媒体有着相同的双边价格结构，并且广告商要支付的广告费大于消费者的节目收视费，体现为广告商对消费者的价格补贴；在多平台接入的双边市场结构下，随着多平台接入的广告商数量的增多，广告商的广告费将增加，而消费者的收视费将降低。
英语语境:
With the consumers'single-homing, we analyze the effects on the two-sided price structures of the television platform with the presence of advertisers'single homing and multi-homing. We find that in the presence of advertisers'multi-homing, the larger of the number of multi-homing advertisers, the higher are card rate, the lower are the access charge of programmer. Finally, we compare the advertising fees and the utility levels of low type advertisers in the both structures of two-sided markets.