术语“广告符号”的详细信息

英译术语:

advertising signs

汉语语境:

广告符号是一个表意系统，重点在于意义的生成和传递。从传播学角度来看，广告实质上是一种符号操作：从微观角度讲，每一则广告都是以语言和非语言符号为载体，传递商品和服务的信息；从宏观角度讲，无论是广告策划还是广告战略，都是要通过符号生成意义，为产品增加文化韵味或心理价值。

英语语境:

Advertising signs forms a system of significations. The key point of this system is the generation and conveyance of meaning. From the perspective of communication studies, advertising in nature is an operation of signs: from the micro point of view, every advertisement conveys the information of the commodities and services through verbal and nonverbal signs; from the macro point of view, both the planning and the marketing of advertisements aim to add cultural taste and mental value to the productions by creating meaning through signs.