术语“广告计划”的详细信息
| 数据项 Items | 术语信息 Info. |
|---|---|
| 汉语术语编号 Term No. | 86000186 |
| 所属学科 Subject | 新闻传播学 Journalism & Communication |
| 汉语术语词性 POS | n. |
| 汉语术语分词 Segmentation | 广告/计划/ |
| 汉语术语长度 Length | 2 |
| 关联术语表达 Association | |
| 搭配信息 Collocation | |
| 编纂人 Compiler | 宋佳玮 |
| 编纂日期 Date of Compilation | 2016-07-02 00:00:00 |
汉英语境1
英译术语:
advertising plan
汉语语境:
广告计划是企业对于即将进行的广告活动的规划，它是从企业的营销计划中分离出来，并根据企业组织的生产与经营目标、营销策略和促销手段而制定的广告目标体系，有广义广告计划和狭义广告计划两种。
英语语境:
Advertising plan is the plan for the forthcoming advertising campaign in an enterprise.As an objective system, it originates from the enterprise's marketing plan, and takes shape on the basis of production and business objectives, as well as marketing strategy and promotion methods.Generally speaking, advertising plan is understood from both broad sense and narrow sense.