术语“广告审查”的详细信息

英译术语:

advertisement censorship

汉语语境:

当前，我国广告审查制度存在一些突出的制度缺陷，表现为重视广告事后监管，广告发布前审查往往流于形式；重视特殊行业的广告审查，对一般行业审查缺乏有效的制度设计；重视广告审查权利的赋予，而对广告审查失责缺少有效的监督与惩罚机制；重视商品广告的自我审查与行政审查，广告行业自律机构审查处于一种事实的缺位状态。本文由此提出了广告审查制度优化的实施路径，即构建政府主导与行业协会参与的审查制度，明确广告审查机构及其人员的权利与责任，广告审查与行政监管和司法管理结合，特殊行业广告与一般行业广告审查兼顾，建立和健全消费者、企业投诉处理机制，多方联合组建独立的广告自律审查机构。

英语语境:

At present, there are many prominent problems about the advertising review system in China: 1)Attaching more importance to advertisement regulation after published, while advertising review before published becomes a mere formality. 2)Attaching more importance to advertising review of special industry, while lack of effective system design on advertising review of general industry. 3)Attaching more importance to advertising review empowerment, while lack of effective supervision and punishment mechanism to dereliction of duty in advertising review. 4)Attaching more importance to advertisement's self-censorship and administrative review, while lack of self-examination by the advertising association. This author puts forward the optimize paths of advertising review system: 1)Constructing the new advertising review system of the government-led with advertising industry associations participating in. 2)Defining the rights and responsibilities of advertising review institutions and their personnel. 3)Combining the advertising review and administrative and judicial management. 4)Taking into account both the special industry advertisement and the general industry advertisement's review. 5)Establishing and improving the complaints handling mechanism from the consumers and enterprises. 6)Setting up an independent advertising self-discipline review institution.