术语“广告受众”的详细信息

英译术语:

advertising audience

汉语语境:

对于广告主来说，广告似乎是不可缺少的，然而，站在广告受众的立场去看待广告，情况也许就不一样了。随着市场经济的繁荣，信息社会的发展，包括广告信息在内的各种信息急剧增加，广告受众对于广告信息的接受能力下降，对广告信息的处理能力和处理动机在逐渐降低，以致出现了广告受众信息疲劳的现象。

英语语境:

Advertisement services for the commodity economy and creates miracles one after another. For the advertisers, ad is indispensable. But in advertising audiences"position, the view may be different. With the developing of the commodity economy, the information including ad information becomes more and more, but the advertising audiences"ability of accepting ad information is dropping.

英译术语:

ad receiver

汉语语境:

楼宇电视、工PTV.互联网等新媒体大量涌现,传播通路激增,受众注意力被高度分散。在社会阶层分化、媒体分化的趋势下,广告受众也从大众化走向分众化和小众化。

英语语境:

Building TV, IPTV, Internet and other new media, a large number of emergence of communication channel proliferation, audience attention is highly fragmented. In social stratification, the media division, consumer division of the trends, the ad receiver has been fission, or public audience fragmentation, as well as the minority of the masses, fragmentation.