术语“广告文稿”的详细信息
| 数据项 Items | 术语信息 Info. |
|---|---|
| 汉语术语编号 Term No. | 86000193 |
| 所属学科 Subject | 新闻传播学 Journalism & Communication |
| 汉语术语词性 POS | n. |
| 汉语术语分词 Segmentation | 广告/文稿/ |
| 汉语术语长度 Length | 2 |
| 关联术语表达 Association | |
| 搭配信息 Collocation | 好的广告文稿a good ad manuscript |
| 编纂人 Compiler | 王邹红 |
| 编纂日期 Date of Compilation | 2016-07-09 00:00:00 |
汉英语境1
英译术语:
ad manuscript
汉语语境:
以什么标准去评价广告文稿的优劣呢？从广告格式来看，好的广告文稿应有好的标题，主题单一，题材典型；从广告语言来看，好的广告文稿应新颖独特，准确明白，易懂易记；从广告心理来看，好的广告文稿应符合广告影响受众的心理模式，符合广告目标受众的心理定势；从广告环境来看，好的广告文稿应充分考虑广告受众的复杂性，广告媒介的差异性和政治、法律等其它因素的影响。
英语语境:
How do we evaluate an ad manuscript? A good ad manuscript must have good title, single theme and typical stuff in form. Its language must be fresh and special, exact and clear, easy to understand and remember. It must be suitable for psychological pattern of ad customers. And its design must be in response to the complexity of customers and media, and adjust to the influence of politics and law, etc.