术语“广告效果评估”的详细信息
| 数据项 Items | 术语信息 Info. |
|---|---|
| 汉语术语编号 Term No. | 86000195 |
| 所属学科 Subject | 新闻传播学 Journalism & Communication |
| 汉语术语词性 POS | n. |
| 汉语术语分词 Segmentation | 广告/效果/评估/ |
| 汉语术语长度 Length | 3 |
| 关联术语表达 Association | |
| 搭配信息 Collocation | 户外广告效果评估outdoor advertisement effect evaluation |
| 编纂人 Compiler | 周恩培 |
| 编纂日期 Date of Compilation | 2016-07-11 00:00:00 |
汉英语境1
英译术语:
advertisement effect evaluation
汉语语境:
本研究以户外媒体为研究对象，通过分析户外广告的发展历程，借鉴外国已有的户外广告效果评估相关理论和实践经验，结合对成都候车亭广告效果的个案分析，对户外广告传播效果进行评估。
英语语境:
This study focuses on the outdoor media. It evaluates the outdoor advertisement communication effect through analyzing the development of outdoors advertisement, the existing relative theories and experiences on outdoor advertisement effect evaluation in the foreign countries, combined with the case analysis on Chengdu bus-stop booth advertisement effect.