术语“广告写作”的详细信息
| 数据项 Items | 术语信息 Info. |
|---|---|
| 汉语术语编号 Term No. | 86000196 |
| 所属学科 Subject | 新闻传播学 Journalism & Communication |
| 汉语术语词性 POS | n. |
| 汉语术语分词 Segmentation | 广告/写作/ |
| 汉语术语长度 Length | 2 |
| 关联术语表达 Association | |
| 搭配信息 Collocation | |
| 编纂人 Compiler | 周雪烨 |
| 编纂日期 Date of Compilation | 2016-07-12 00:00:00 |
汉英语境1
英译术语:
advertisement writing
汉语语境:
广告写作是广告运作中的重要一环，尤其是广告标题、标语和正文的写作，直接关系到广告的成败。广告作为一种营销传播，有不同于其他类别传播的特点。要在有限的时间内达到预期的广告目的，收到良好的宣传效果，就必须处理好广告写作中的通俗化与文学化问题。
英语语境:
The advertisement writing, especially the writing of the headlines, slogans and main body, is one of the crucial steps to run a successful advertising campaign. As a marketing communication method, advertising has its unique features, which distinguish it from other types of media. To achieve the anticipated goals within a limited time, it is essential to deal with the relation between the popularization and literature in advertisement writing.