术语“广告要素”的详细信息
| 数据项 Items | 术语信息 Info. |
|---|---|
| 汉语术语编号 Term No. | 86000198 |
| 所属学科 Subject | 新闻传播学 Journalism & Communication |
| 汉语术语词性 POS | n. |
| 汉语术语分词 Segmentation | 广告/要素/ |
| 汉语术语长度 Length | 2 |
| 关联术语表达 Association | |
| 搭配信息 Collocation | 广告写作的广告要素advertising components of advertisement writing |
| 编纂人 Compiler | 朱珍林 |
| 编纂日期 Date of Compilation | 2016-07-14 00:00:00 |
汉英语境1
英译术语:
advertising components
汉语语境:
本文探讨了广告要素与广告文体特征的关系，并指出广告文体应具备“准确、简洁、新奇、优美”的文体特征以适应种种广告要素的客观需要。
英语语境:
A discussion is devoted to the relationship between the advertising components and the stylistical characteristics of advertisement writing, with the conclusion that advertising copies must be written in a style of accuracy, conciseness, novelty and beautifulness to satisfy the demands of the various advertising components.