术语“广告证明”的详细信息

英译术语:

advertising recommendation

汉语语境:

广告证明是指广告主以外的人以自己的名义在广告中直接或者间接地向消费者推荐商品或服务，或者对其质量、性能、品质、功效等进行证明，以引起消费者注意、信赖从而说服其购买商品或接受服务的广告宣传行为。广告证明具有典型的“人格性”特征，同时兼具“公示公信性”与“隐性担保性””。

英语语境:

Advertising recommendation is an advertising behavior of someone, entrusted by the advertiser, on behalf of him/herself, directly or indirectly recommends the products and services, or, attests their quality, function and effect etc. so as to attract the consumers, win their trusts and persuade them to purchase the products or take a service. Advertising recommendation has some typical features: "personality", "publicity and credibility" and "implicit guaranty".