术语“户外广告”的详细信息

英译术语:

outdoor advertising

汉语语境:

城市户外广告有其不同于其他广告媒体的特殊性，即它处于城市环境中，对城市整体环境及市容市貌有很大影响。但是，当前我国的城市户外广告却大多忽视了其在城市环境中的地位和作用，只把它当作经济、政治宣传手段，而造成了户外广告与城市整体环境相脱离、影响城市市容市貌的后果。

英语语境:

Compared with other advertising media, city outdoor advertisement locates in the urban environment and causes great impact on a city's overall environment and appearance. But currently, the environment function of city outdoor asvertisement is greatly neglected in our country, which is only treated as economical and/or a tool of political propaganda. This resulted in the separating of the outdoor advertisement and the city overall environment, defacing the city's appearance.

英译术语:

outdoor advertisement

汉语语境:

现代城市有很多公共空间,城市的交通、商业、表演、展览、体育运动、观光游览、节日集会等活动在这些空间进行。户外广告要追求”私利“的最大化，就要尊重公共空间的“公益“属性，要适应和遵循现代化的城市管理要求，根据城市整体功能分区融入城市公众生活，在设置上保持与城市公共建筑的和谐与协调，有效解读和呈现城市文化。

英语语境:

There is much public space in modern cities, in which urban traffic, business, performance, exhibition, sports, sightseeing, holiday gatherings and other activities are held. If outdoor advertisements want to pursue the maximization of"private interest", it is necessary to respect the"public interest"attribute of public space, adjust to and follow the modern urban management requirements, integrate into the city public life according to the overall urban functions, maintain harmony and coordination with urban public construction in setting, interpreting and presenting the urban culture.