术语“净听众”的详细信息
| 数据项 Items | 术语信息 Info. |
|---|---|
| 汉语术语编号 Term No. | 86000246 |
| 所属学科 Subject | 新闻传播学 Journalism & Communication |
| 汉语术语词性 POS | n. |
| 汉语术语分词 Segmentation | 净/听众/ |
| 汉语术语长度 Length | 2 |
| 关联术语表达 Association | 净观众 累积观众 |
| 搭配信息 Collocation | |
| 编纂人 Compiler | 王楠曦 |
| 编纂日期 Date of Compilation | 2016-04-29 00:00:00 |
汉英语境1
英译术语:
net audience
汉语语境:
有新的读者、观者或倾听者进来，便会有其他人出去——如同人们会是新的品牌使用者，以及老牌子的忠实追随者。适用于媒介的“漏桶理论”同样适用于产品中。新闻传播领域的进入与走出过程便可称为观众流失。观众流失量由平均广播或收视观众减去累积净听众数。
英语语境:
New readers, viewers, or listeners come into the medium, and others drop out：just as people become new brand users and ex-brand users. The "leaky-bucket" analogy applies to media as well as to products. The coming-in and going-out process in media is called audience turnover. It is determined by dividing the cumulative net audience by the average per broadcast (or issue) audience.